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About Us

Company Overview

Funeral Home Resource was founded in 2009 when its founder recognized the need for online marketing accountability in the Funeral Industry.  Having participated in millions of dollars of online marketing spend he was accustomed to seeing websites and online marketing programs that utilized advanced analytics and conversion tactics to maximize revenue.  After an introduction to the funeral industry, where the cost of a funeral can exceed $6,000, he was surprised to see the absolute lack of analytics and optimization that were present in other competitive industries.

Utilizing the skills from the consulting firm he founded whose specialty is "Internet Strategy and Execution" for Top firms like BMW, FICO, and FirstData, he set up the most technologically advanced Online Directory of Funeral Homes and Cemeteries.  In just a little over a year Funeral Home Resource, having started with a new domain purchased for $10.95, became the top result for the term "Funeral Home" with more than 4 million monthly searches.  This tremendous accomplishment was made possible by working with our team of highly skilled search engine optimization specialists.  This same team works on our client websites and has helped us to place 87.1% of our clients on page 1 results for the most searched local term "City Funeral Home".

Funeral Home Resource leverages the most talented experts from each of their respective fields (SEO, SEM, Design, Development) to continue to provide the highest levels of performance online marketing products.  


Founder, CEO

Ron R. Browning 


Ron Browning, founder of and the Rockwell Group, has been a pioneer in the online marketing field since the early 1990’s.  Having created websites that have generated more than 1M monthly visitors,  he is recognized as being a focused individual talented in aligning eBusiness and the ecommerce industry with customer needs. Through a strong emphasis on website conversions utilizing the most advanced technologies in search engine marketing and search engine optimization and a superior understanding of web analytics, Ron has successfully leveraged his talents in ecommerce and website development to create and lead businesses into successful 21st Century marketing ventures. With a boundless entrepreneurial spirit, unmatched work ethic, unique problem-solving and opportunity-creation skills, Ron works tirelessly to ensure his clients are met with the highest level of satisfaction and quantifiable results.


Our Vision

Funeral Home Resource aims to be the defacto source for Online Marketing for the Funeral Industry.  Our online directory of Funeral Homes and Cemeteries will continue to grow as we expand our consumer offerings and information.  Our industry websites, already top performers, will continue to expand their performance aspects along with an ongoing process improvement.  

Technical Support

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